James Madison University
Libraries & Educational Technologies

http://www.lib.jmu.edu

Business Guides > Marketing >

Market Research

 

Reports & Briefings

Advisory analysis of a sector, product or service. Discussion includes "big-picture" descriptions of market size, industry background, leading competitors, financial trends.

Mintel

Mintel Oxygen JMU Libraries resource

In-depth reports on a wide range of products, services and consumer segments in the U.S. and abroad. Try the "Advanced Search" for precision. Note: Users must set up and log in with an individual profile & password.

IBISWorld IBISWorld JMU Libraries resource
In-depth reports on more than 700 industry sectors. Reports include thorough descriptions of market dynamics, quantitative analysis of industry performance and revenue forecasts.
SBRnet

SBRnet  JMU Libraries resource

This sports statistics source illustrates trends in sports participation, consumer expenditures, TV viewership and event attendance for dozens of sports and recreational activities.

eMarketer

eMarketer JMU Libraries resource

Articles, statistics and reports on all things technological -- consumer usage patterns, online advertising trends, e-commerce and industry sectors.

MarketResearch.com

MarketResearch.com Academic JMU Libraries resource

Market research reports detailing trends in various consumer product and industry sectors.

 
 

Articles

Articles from newspapers, business periodicals and trade journals can be highly valuable in helping to assess market trends, but you'll need to do the work of drawing your own conclusions.

Dow Jones Factiva

Dow Jones Factiva VIVA resource

Search by company, industry or product name for recent articles from newspapers, business magazines, trade journals and other periodicals.

EBSCO logo

Regional Business News VIVA resource

News articles from local and regional business publications.

eMarketer

eMarketer JMU Libraries resource

Articles, statistics and reports on all things technological -- consumer usage patterns, online advertising trends, e-commerce and industry sectors.

 


James Madison University Libraries & Educational Technologies