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Business Guides > Marketing >

Consumer Behavior
 

Library Databases

Mintel

Mintel Oxygen JMU Libraries resource

Try text searching a consumer segment (i.e. "teens" or "women") or browse the "Leisure Time" and "Lifestages" report categories. Note: Users must set up and log in with an individual profile & password.

eMarketer

eMarketer JMU Libraries resource

Browse the "Consumers," "Internet Access," and "Media & Entertainment" categories for loads of details on consumers using technology and media consumption trends and statistics.
 
 

Consumer Demographics

Population, households, families, race, income, spending and other statistical looks at U.S. consumers

Lifestyle Market Analyst
Lifestyle Market Analyst (HF5415.33.U6 L54)
Located only at Carrier Library Reference Desk

JMU Libraries resource

Community Sourcebook of County Demographics
Community Sourcebook of County Demographics (HA202.S65)
Located only at Carrier Library Reference Desk

JMU Libraries resource

Community Sourcebook of ZIP Code Demographics
Community Sourcebook of ZIP Code Demographics (HA202.S66)
Located only at Carrier Library Reference Desk

JMU Libraries resource

CEDDS: Complete Economic & Demographic Data Source
CEDDS: Complete Economic & Demographic Data Source (HC106.C662)
Located only at Carrier Library Reference Desk

JMU Libraries resource

 
 

Consumer Habits

Statistical representations of how Americans spend their time and money.
 

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Off Campus Access

BUSINESS LIBRARIAN
Jason Sokoloff

Jason Sokoloff
sokolojk@jmu.edu

540.568.5569

Carrier Library 100E

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ICON KEY
JMU Libraries resource
JMU Libraries resource, JMU users only.
VIVA resource
 Sponsored by VIVA, the Virtual Library of Virginia. JMU users only.
External Web site
 Free Web site

 

Off-Campus Access
JMU Libraries resources are available from off campus after a one-time set-up.

 

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This page last reviewed by Jason Sokoloff on 05/14/2009

Libraries & Educational Technologies | MSC 1704 | Harrisonburg, VA, 22807
Last updated: Wednesday, October 07, 2009
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