Business Guides > Marketing >
Integrated Marketing Communications |
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Electronic Resources
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eMarketer 
Learn about advertising trends online, on mobile devices, in video games and many other marketing and promotional formats. |
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Mintel Oxygen
Many of these industry reports highlight specific advertising and promotion strategies and include television commercial video clips. Note: Users must set up and log in with an individual profile & password. |
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Advertising Redbooks
Insert a company name, and this database will provide the company's total advertising budget and list of media formats. |
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Gartner
This database contains advisory reports on all aspects of technology in business. Try keyword searches on "advertising" or "promotion" for relevant discussion. |
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Handbooks & Reference Books
Only in print |
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Only in print |
Only in print |
Marketer's Guide to Media (HF5826.5.M45)
Located at Carrier Reference Desk
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Encyclopedia of Major Marketing Campaigns
(e-book)
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The Media Handbook (HF5826.5.K38)
Located only in Carrier Library Reference
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Advertising Manager's Handbook (HF5823.B634)
Located only in Carrier Library Reference
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Advertising Expenses
These directories from publisher SRDS provide current, detailed rate cards for Internet advertising, newspapers and business and consumer print publications.
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SRDS Interactive Advertising Source (HF5415.1264.S65)
Located only in Carrier Library Reference
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SRDS Newspaper Advertising Source (HF5905.S73)
Located only in Carrier Library Reference
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SRDS Business Publication Advertising Source (HF5905.S723)
Located only in Carrier Library Reference
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SRDS Consumer Magazine Advertising Source
(HF5905.S725)
Located only in Carrier Library Reference
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Global Media
This series of media handbooks provides media statistics, including TV and radio audience measures, magazine and newspaper readership, outdoor advertising availability, movie theater screen counts, and audience cost and reach by medium.
Only in print |
Only in print |
Only in print |
Only in print |
Americas Market & Mediafact
(HF5808.A283 A44)
Located only in Carrier Library Reference
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Western European Market & Mediafact (HF5808.A283 W47)
Located only in Carrier Library Reference
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Central & Eastern European Market & Mediafact
(HF5808.A283 C46)
Located only in Carrier Library Reference
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Asia Pacific Market & Mediafact (HF5808.A283 A85)
Located only in Carrier Library Reference
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Printer Friendly Version
Off Campus Access
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Jason Sokoloff
sokolojk@jmu.edu
540.568.5569
Carrier Library 100E
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Jason Sokoloff
This page last reviewed by
Jason Sokoloff on 09/09/2009
