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Business Guides > Marketing >

Market Research

 

Reports & Briefings

Advisory analysis of a sector, product or service. Discussion includes "big-picture" descriptions of market size, industry background, leading competitors, financial trends.

Encyclopedia of American Industries

Encyclopedia of American Industries JMU Libraries resource

Introductory overviews to major industry sectors.

Mintel

Mintel Oxygen JMU Libraries resource

In-depth reports on a wide range of products, services and consumer segments in the U.S. and abroad. Try the "Advanced Search" for precision. Note: Users must set up and log in with an individual profile & password.

IBISWorld IBISWorld JMU Libraries resource
In-depth reports on more than 700 industry sectors. Reports include thorough descriptions of market dynamics, quantitative analysis of industry performance and revenue forecasts.
eMarketer

eMarketer JMU Libraries resource

Articles, statistics and reports on all things technological -- consumer usage patterns, online advertising trends, e-commerce and industry sectors.

MarketResearch.com

MarketResearch.com Academic JMU Libraries resource

Market research reports detailing trends in various consumer product and industry sectors.

 
 

Articles

Articles from newspapers, business periodicals and trade journals can be highly valuable in helping to assess market trends, but you'll need to do the work of drawing your own conclusions.

Dow Jones Factiva

Dow Jones Factiva VIVA resource

Search by company, industry or product name for recent articles from newspapers, business magazines, trade journals and other periodicals.

EBSCO logo

Regional Business News VIVA resource

News articles from local and regional business publications.

eMarketer

eMarketer JMU Libraries resource

Articles, statistics and reports on all things technological -- consumer usage patterns, online advertising trends, e-commerce and industry sectors.

 

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Off Campus Access

Your Business Librarians
Jason Sokoloff

Jason Sokoloff
sokolojk@jmu.edu

540.568.5569

Carrier Library 119

 

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JMU Libraries resource
JMU Libraries resource, JMU users only.
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia. JMU users only.
External Web site
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Off-Campus Access

JMU Libraries resources are available from off campus after a one-time set-up.

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This page last reviewed by Jason Sokoloff on 05/14/2009

Libraries & Educational Technologies | MSC 1704 | Harrisonburg, VA, 22807
Last updated: Thursday, May 14, 2009
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