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Media Use
Learn how consumers engage television, magazines, radio and online channels.
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Mintel Oxygen 
Try text searching a consumer segment (i.e. "teens" or "women") or browse the "Leisure Time" and "Lifestages" report categories. Note: Users must set up and log in with an individual profile & password. |
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eMarketer
Browse the "Consumers," "Internet Access," and "Media & Entertainment" categories for loads of details on consumers using technology and media consumption trends and statistics. |
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TV Dimensions (HF6146.T42)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This collection of tables and graphs covers numerous aspects of television as an advertising medium, ranging from basics like viewing data, ad revenues and CPMs, to more complex issues like reach, ROI and viewer engagement. |
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Radio Dimensions (HF6146.R3 R323)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This collection of tables and graphs provides insight into the effective of radio as an advertising medium. Included are detailed analyses of radio audience demographics and listening trends (i.e. how and when people tune in). |
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Magazine Dimensions (HF6105.U5M23)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This collection of tables and graphs provides data on magazine readership, including audience profiles, reader mindsets, and age and income demographics. |
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Media Rates
Sources that help you budget for advertising expenses.
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Only in print |
Marketer's Guide to Media (HF5826.5.M45)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This handbook provides details on advertising rates, trends and demographics for television, magazines, newspapers, custom printing, radio, out-of-home (billboards, outdoor advertising). |
CLICK FOR SAMPLE LISTING |
SRDS Interactive Advertising Source (HF5415.1264.S65)
ONLY IN PRINT -- located in Carrier Library Reference Collection
Advertising rates and planning information for Internet and online advertising venues. |
CLICK FOR SAMPLE LISTING |
SRDS Newspaper Advertising Source (HF5905.S73)
ONLY IN PRINT -- located in Carrier Library Reference Collection
A directory of advertising rates and planning information for daily, weekly, national, local and regional newspapers. Also includes information for special-interest, ethnic, religious and college newspapers. |
CLICK FOR SAMPLE LISTING |
SRDS Business Publication Advertising Source (HF5905.S723)
ONLY IN PRINT -- located in Carrier Library Reference Collection
A directory of advertising rates and readership and planning information for trade and business periodicals. |
CLICK FOR SAMPLE LISTING |
SRDS Consumer Magazine Advertising Source (HF5905.S725)
ONLY IN PRINT -- located in Carrier Library Reference Collection
A directory of advertising rates and readership information for consumer magazines. |
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Media Rates - International
Sources that help you budget for advertising expenses.
Only in print |
Americas Market & Mediafact (HF5808.A283 A44)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This handbook provides media statistics, including TV and radio audience measures, magazine and newspaper readership, outdoor advertising availability, movie theater screen counts, and audience cost and reach by medium for the United States, Canada, Mexico, Argentina, Brazil, Colombia, Costa Rica, Panama, Peru and Uruguay.
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Only in print |
Western European Market & Mediafact (HF5808.A283 W47)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This handbook provides media statistics and audience cost and reach by medium for the United Kingdom, Austria Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland.
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Only in print |
Central & Eastern European Market & Mediafact
(HF5808.A283 C46)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This handbook provides media statistics and audience cost and reach by medium for Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Greece, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine. |
Only in print |
Asia Pacific Market & Mediafact (HF5808.A283 A85)
ONLY IN PRINT -- located in Carrier Library Reference Collection
This handbook provides media statistics and audience cost and reach by medium for Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea,Taiwan, Thailand and Vietnam.
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