The Journal of Web Librarianship is pleased to announce an upcoming special issue on the topic of data-driven decision making for the library web, edited by Meris A. Mandernach.
Data-driven decision-making in the realm of library web sites is an emerging and ever-evolving goal for libraries of all types and sizes. As data becomes more available and easily accessible, the use of that data for decision making to support the user experience in online systems, discovery tools and Web sites is of the utmost importance. Though both qualitative and quantitative data should be used for informing decisions in libraries, this issue's scope will focus on quantitative data sources such as:
- Web analytics, including Google Analytics
- Log reports (search logs, system logs)
- Heat maps
- Vendor usage reports
- Third-party statistics and logs
- Public data from Twitter and other social sites
Additionally, this issue will focus on how data from the aboce sources is used to support decisions about all aspects of the library's virtual presence, including:
- Discovery tools
- Library websites
- Library systems
- Mobile sites and interfaces
Submissions should clearly state one or more research questions or, for more practical articles, a decision that was or will be supported by the data, and explain the type of data sources used.
Query letters and preliminary proposals are welcome any time if potential authors would like to discuss their ideas with the issue editor. Please submit queries and manuscripts to guest editor Meris Mandernach at firstname.lastname@example.org. Please refer to the JWL Web site, http://www.lib.jmu.edu/org/jwl for Instructions for Authors.
Meris Mandernach is Head of Research Services at the Ohio State University Libraries. She has published numerous articles and book chapters on topics related to reference, usability testing, discovery systems, and chemistry information literacy.
Initial Manuscript Submission deadline: January 31, 2013
Notices to authors: April, 2013
Final Acceptance: June, 2013
Issue Publication: October, 2013