Research Resources Home > Encyclopedia of Major Marketing Campaigns
Description:
The Encyclopedia of Major Marketing Campaigns is an annual publication that profiles important marketing campaigns of the 20th century.
Resource Type:
Encyclopedia
Location:
Campus/Remote
Updated:
Annually
Available To:
JMU
No. of Simultaneous Users:
Unrestricted
Full Text?:
Yes
Linked Full Text?:
No
Popularity(No. of Hits):
19
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