Research Resources Home > Local Market Audience Analyst
The LMAA link is located in the left hand column on the next page under "Other SRDS Services."
Description:
Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers.  Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports.
Click here for tutorial.
Resource Type:
Dataset / Statistical Source
Location:
Campus/Remote
Available To:
JMU
No. of Simultaneous Users:
Unrestricted
Full Text?:
No
Linked Full Text?:
No
Popularity(No. of Hits):
94
Rate this Resource:
Not Helpful <--> Helpful
 
Be the first to rate this resource!
Types of information you can find with this resource:
Subjects covered by this resource:
Ask a Librarian for Help
Call 568-6150