Research Resources Home > Nielson Segmentation & Market Solutions
The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst. Click here to view changes to report naming.
Description:
Nielsen Segmentation & Market Solutions (SMS) is a web application that allows users to quickly measure consumer demand and evaluate locations and markets. Provides demographic and market segmentation reports. Webinars and user guides are linked from the SMS homepage.
Resource Type:
Dataset / Statistical Source
Location:
Campus/Remote
Available To:
JMU
No. of Simultaneous Users:
Unrestricted
Full Text?:
No
Linked Full Text?:
No
Popularity(No. of Hits):
138
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