Research Resources Home > Encyclopedia of Sports Management and Marketing
Description:
Encyclopedia of Sports Management and Marketing contains management principles and marketing strategies in the sports world.  Learn more about economics, budgeting, communication, business law and ethics in sports management articles.  Sports marketing articles discuss sport-related merchandise, celebrity endorsements, and corporate sponsors.
Resource Type:
Encyclopedia
Location:
Campus/Remote
Call Number:
GV716 .E53 2011 Internet
Available To:
JMU
No. of Simultaneous Users:
Unrestricted
Full Text?:
Yes
Linked Full Text?:
No
Popularity(No. of Hits):
29
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