Marketing Resources (all)

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Articles (from journals)

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Interface change coming soon! Click here to preview the changes. Index to periodicals and news sources covering all aspects of business. [more info]
Location: Campus/Remote
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1. Perform a keyword or NAICS code search.
2. On the results page, look in the Narrow Results column to display Industry Profiles and/or Market Research Reports.
[more info]
Location: Campus/Remote
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Search the Internet for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research... [more info]
Location: Unrestricted
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Indexes and abstracts with some full text journals from the publisher Elsevier. [more info]
Location: Campus/Remote
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Indexing, abstracts, and citation searching for science and social science scholarly literature... [more info]
Location: Campus/Remote
 
 

Articles (from magazines)

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Interface change coming soon! Click here to preview the changes. Index to periodicals and news sources covering all aspects of business. [more info]
Location: Campus/Remote
Resource Thumbnail Icon
1. Perform a keyword or NAICS code search.
2. On the results page, look in the Narrow Results column to display Industry Profiles and/or Market Research Reports.
[more info]
Location: Campus/Remote
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Gateway to important business resources, including the full text of periodicals like the Wall Street Journal and Business Week.  International coverage of news is here as well.
[more info]
Location: Campus/Remote
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Includes information on sports, sports business and recreation news and trends. [more info]
Location: Campus/Remote
 
 

Best Bets

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Interface change coming soon! Click here to preview the changes. Index to periodicals and news sources covering all aspects of business. [more info]
Location: Campus/Remote
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Gateway to important business resources, including the full text of periodicals like the Wall Street Journal and Business Week.  International coverage of news is here as well.
[more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Books / Book Chapters

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Access the series of Business Plans Handbook, volume 1 to current issue. [more info]
Location: Campus/Remote
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Search the Internet for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research... [more info]
Location: Unrestricted
 
 

Citation Searching

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Indexing, abstracts, and citation searching for science and social science scholarly literature... [more info]
Location: Campus/Remote
 
 

Company Information

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Provides industry research and data reports on more than 16,000 lines of business in national and local markets.
[more info]
Location: Campus/Remote
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1. Perform a keyword or NAICS code search.
2. On the results page, look in the Narrow Results column to display Industry Profiles and/or Market Research Reports.
[more info]
Location: Campus/Remote
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Gateway to important business resources, including the full text of periodicals like the Wall Street Journal and Business Week.  International coverage of news is here as well.
[more info]
Location: Campus/Remote
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Contains several full-text databases: current news, laws and legislation, business and company information and more... [more info]
Location: Campus/Remote
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Use Morningstar to find detailed information on stocks, mutual funds, exchange-traded funds, and market information.  Also provides a tool to create investment portfolios. [more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Countries & Regional Information

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Europa World provides the latest information covering political elections, country profiles, and industry statistics.... [more info]
Location: Campus/Remote
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Mintel Global Market Navigator is a comprehensive database designed to provide instant access to critical market data for consumer industries around the world.  Note: When you click on the link above, you are prompted to "accept" the terms of the database. If you choose " I accept," you will navigate to the GMN welcome screen. [more info]
Location: Campus/Remote
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Mintel Oxygen is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets. [more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Directory Information

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Searchable yellow and white pages, directory of businesses and households.  [more info]
Location: Campus/Remote
 
 

Economic Data

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Europa World provides the latest information covering political elections, country profiles, and industry statistics.... [more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Encyclopedias, Dictionaries, & Almanacs

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Europa World provides the latest information covering political elections, country profiles, and industry statistics.... [more info]
Location: Campus/Remote
 
 

Industry Information

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Provides industry research and data reports on more than 16,000 lines of business in national and local markets.
[more info]
Location: Campus/Remote
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1. Perform a keyword or NAICS code search.
2. On the results page, look in the Narrow Results column to display Industry Profiles and/or Market Research Reports.
[more info]
Location: Campus/Remote
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In-depth market research reports for more than 700 industries.   [more info]
Location: Campus/Remote
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Locate NAICS codes through keyword search. Browse the NAICS classification structure. [more info]
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
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Sports Business Research Network focuses on the sporting goods and sports marketing industry. [more info]
Location: Campus/Remote
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Locate SIC codes through keyword search. Browse the SIC classification structure. [more info]
 
 

Market Research Reports

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Ad Age DataCenter includes profiles of top advertisers, media, and agencies.  Also includes job data, advertising spending, award winners, and agency family trees. [more info]
Location: Campus/Remote
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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data! [more info]
Location: Campus/Remote
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In-depth market research reports for more than 700 industries.   [more info]
Location: Campus/Remote
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The LMAA link is located in the left hand column on the next page under "Other SRDS Services." Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports. Click here for tutorial. [more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
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Sports Business Research Network focuses on the sporting goods and sports marketing industry. [more info]
Location: Campus/Remote
 
 

News Articles

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Interface change coming soon! Click here to preview the changes. Index to periodicals and news sources covering all aspects of business. [more info]
Location: Campus/Remote
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Ad Age DataCenter includes profiles of top advertisers, media, and agencies.  Also includes job data, advertising spending, award winners, and agency family trees. [more info]
Location: Campus/Remote
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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data! [more info]
Location: Campus/Remote
Resource Thumbnail Icon
1. Perform a keyword or NAICS code search.
2. On the results page, look in the Narrow Results column to display Industry Profiles and/or Market Research Reports.
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Gateway to important business resources, including the full text of periodicals like the Wall Street Journal and Business Week.  International coverage of news is here as well.
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Contains several full-text databases: current news, laws and legislation, business and company information and more... [more info]
Location: Campus/Remote
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Includes information on sports, sports business and recreation news and trends. [more info]
Location: Campus/Remote
 
 

Reference Information

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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Statistics & Datasets

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Ad Age DataCenter includes profiles of top advertisers, media, and agencies.  Also includes job data, advertising spending, award winners, and agency family trees. [more info]
Location: Campus/Remote
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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data! [more info]
Location: Campus/Remote
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Europa World provides the latest information covering political elections, country profiles, and industry statistics.... [more info]
Location: Campus/Remote
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Use Morningstar to find detailed information on stocks, mutual funds, exchange-traded funds, and market information.  Also provides a tool to create investment portfolios. [more info]
Location: Campus/Remote
Resource Thumbnail Icon
Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
[more info]
Location: Campus/Remote
 
 

Stock Data

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Gateway to important business resources, including the full text of periodicals like the Wall Street Journal and Business Week.  International coverage of news is here as well.
[more info]
Location: Campus/Remote
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Interface change coming soon! Login to WRDS and click "Try out the new WRDS website" article to preview the new site. Classic WRDS will phase out in 3 months.
You will be taken to a more info page for login information. WRDS provides access to financial datasets from COMPUSTAT (public companies), CRSP (security prices) and CUSIP Master File (financial instruments issuers), and RiskMetrics (corporate governance).
[more info]
Location: Campus/Remote
 
 

Videos

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Cross-search video collections from Alexander Street Press from one platform. JMU-licensed content only. [more info]
Location: Campus/Remote
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A streaming video resource containing thousands of educational videos in 8 subject areas.  Includes access to archival films and newsreels. [more info]
Location: Campus/Remote
 
 

Websites

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Ad Age DataCenter includes profiles of top advertisers, media, and agencies.  Also includes job data, advertising spending, award winners, and agency family trees. [more info]
Location: Campus/Remote
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Locate NAICS codes through keyword search. Browse the NAICS classification structure. [more info]
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Locate SIC codes through keyword search. Browse the SIC classification structure. [more info]