Marketing Resources with Market Research Reports

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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details.
 
[more info]
Location: Campus/Remote
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Complimentary access to US Business Environment Profiles available until August 2017. In-depth market research reports for more than 700 industries.     [more info]
Location: Campus/Remote
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The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst. Click here to view changes to report naming.
Create demographic and market segmentation reports with Nielsen Segmentation & Market Solutions (SMS).  
[more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  
[more info]
Location: Campus/Remote
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Sports Business Research Network focuses on the sporting goods and sports marketing industry.   [more info]
Location: Campus/Remote

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
External Web site
Open Access/Free Resource