Marketing Resources with Market Research Reports

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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details.
 
[more info]
Location: Campus/Remote
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In-depth market research reports for more than 700 industries.     [more info]
Location: Campus/Remote
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Note: Only works in Internet Explorer.
The LMAA link is located in the left hand column on the next page under Other SRDS Services.

Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports. Click here for tutorial.  
[more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  
[more info]
Location: Campus/Remote
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Sports Business Research Network focuses on the sporting goods and sports marketing industry.   [more info]
Location: Campus/Remote

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
External Web site
Open Access/Free Resource