Articles Resources (all)

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Articles (from journals)

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See JMU Librarians' top recommendations for finding articles. [more info]
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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

Articles (from magazines)

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See JMU Librarians' top recommendations for finding articles. [more info]
 
 

Case Studies / Best Practices

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

Company Information

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

Industry Information

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

Market Research Reports

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

News Articles

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See JMU Librarians' top recommendations for finding articles. [more info]
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Daily News-Record online with links to other area newspapers.  Read the headlines.
Daily News-Record Search and Archives via Readex, 1993-present (JMU users get archival articles for free)
[more info]
Location: Internet
 
 

Statistics & Datasets

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet
 
 

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
External Web site
Open Access/Free Resource