Articles Resources with Case Studies / Best Practices

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Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research.   [more info]
Location: Internet

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
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Open Access/Free Resource