Public Relations Resources (all)

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Case Studies / Best Practices

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The Big Book of Brilliant PR Ideas provides insightful information into the world of public relations... [more info]
Location: Campus Remote
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Case studies related to public relations at JMU Libraries. [more info]
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Tips, case studies, and ideas for public relations available for checkout from JMU Libraries. [more info]
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The Ultimate Press Release teaches readers tactics on how to create breakthrough press materials... [more info]
Location: Campus/Remote

Encyclopedias, Dictionaries, & Almanacs

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Entries describing the theory, practice and development of public relations. [more info]
Location: Internet

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
External Web site
Open Access/Free Resource