Public Relations Resources with Case Studies / Best Practices

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The Big Book of Brilliant PR Ideas provides insightful information into the world of public relations...   [more info]
Location: Campus Remote
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Case studies related to public relations at JMU Libraries.   [more info]
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Tips, case studies, and ideas for public relations available for checkout from JMU Libraries.   [more info]
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The Ultimate Press Release teaches readers tactics on how to create breakthrough press materials...   [more info]
Location: Campus/Remote

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JMU Libraries resource
JMU users only
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
External Web site
Open Access/Free Resource