A - Z (Index) Resources with Case Studies / Best Practices
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The Big Book of Brilliant PR Ideas provides insightful information into the world of public relations...  [more info]
Campus Remote
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Provides access to case studies in sport management topics (sport management, marketing, finance, law) that can be used in classroom instruction.  [more info]
Campus/Remote
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The Ultimate Press Release teaches readers tactics on how to create breakthrough press materials...  [more info]
Campus/Remote
 
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JMU Libraries resource
JMU users only
 
VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
 
External Web site
Open Access/Free Resource