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A - Z (Index) Resources with Market Research Reports
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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!  [more info]
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Indexing and full text for periodicals and news sources covering all aspects of business.  [more info]
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You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.  
[more info]
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The LMAA link is located in the left hand column on the next page under "Other SRDS Services." Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports. Click here for tutorial.  [more info]
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  
[more info]
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Sports Business Research Network focuses on the sporting goods and sports marketing industry.  
Sports Fan Market survey results are being posted around the site. Please view the Market Summary section for each sports category for survey data.  
[more info]
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SRDS provides data to find and evaluate a variety of advertising media, including radio, TV, newspaper, magazine, and high-traffic websites. Find basic information, estimated audience size or circulation, targeting data, and advertising rates.  [more info]
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Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.  [more info]
Campus/Remote
 
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JMU Libraries resource
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VIVA resource
Sponsored by VIVA, the Virtual Library of Virginia
 
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