A - Z (Index) Resources with Market Research Reports

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Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details.
 
[more info]
Location: Campus/Remote
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Indexing and full text for periodicals and news sources covering all aspects of business.   [more info]
Location: Campus/Remote
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Note: Only works in Internet Explorer.
The LMAA link is located in the left hand column on the next page under Other SRDS Services.

Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports. Click here for tutorial.  
[more info]
Location: Campus/Remote
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Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  
[more info]
Location: Campus/Remote
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Sports Business Research Network focuses on the sporting goods and sports marketing industry.   [more info]
Location: Campus/Remote
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You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.  
[more info]
Location: Campus/Remote
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Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.   [more info]
Location: Campus/Remote