Research Resources Home > Showing all 12 Market Research Reports resources
Market Research Reports Resources (all)
Resource Thumbnail Icon
Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details.
 
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Selected resources for business researchers at JMU.   [more info]
Resource Thumbnail Icon
Indexing and full text for periodicals and news sources covering all aspects of business.   [more info]
Location: Campus/Remote
Resource Thumbnail Icon
Selected resources to support COB 300 business plan research.   [more info]
Location: Internet
Resource Thumbnail Icon
Note: You will be asked to enter your JMU eID and password. Once you sign in with eid/password, please do NOT create an individual user account.  Contains full text Gartner Group research documents on information technology management.   [more info]
Location: Campus/Remote
Resource Thumbnail Icon
Complimentary access to US Business Environment Profiles available until August 2017. IBISWorld is a collection of Industry Market Research reports of over 700 United States industries. Expanded content includes Key Industry Financial Ratios in the NAICS Reports section.   [more info]
Location: Campus/Remote
Resource Thumbnail Icon
Mintel Academic is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets.   [more info]
Location: Campus/Remote
Resource Thumbnail Icon
The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst. Click here to view changes to report naming.
Create demographic and market segmentation reports with Nielsen Segmentation & Market Solutions (SMS).  
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Sports Business Research Network focuses on the sporting goods and sports marketing industry.   [more info]
Location: Campus/Remote
Resource Thumbnail Icon
You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.  
[more info]
Location: Campus/Remote
Resource Thumbnail Icon
Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.   [more info]
Location: Campus/Remote