Ask the Library
Hours, Contacts, & Maps
Research Resources Home
Showing all 12 Market Research Reports resources
Printer Friendly Version
Market Research Reports Resources (all)
Show online only
Show mobile interfaces only
Open Access/Free Resource
Advertising Age is currently unavailable, access should be restored shortly.
Get the latest information and news on marketing, media, and advertising agencies.
Be sure to click on the
DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details.
Business Guides (JMU Libraries)
Selected resources for business researchers at JMU.
Business Source Complete (EBSCO)
Indexing and full text for periodicals and news sources covering all aspects of business.
COB 300 Guides (JMU Libraries)
Selected resources to support COB 300 business plan research.
You will be asked to enter your JMU eID and password. Once you sign in with eid/password, please do NOT create an individual user account.
Contains full text Gartner Group research documents on information technology management.
Complimentary access to US Business Environment Profiles available until August 2017.
IBISWorld is a collection of Industry Market Research reports of over 700 United States industries. Expanded content includes Key Industry Financial Ratios in the NAICS Reports section.
Mintel Academic is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
Nielson Segmentation & Market Solutions (SRDS)
The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst.
to view changes to report naming.
Create demographic and market segmentation reports with Nielsen Segmentation & Market Solutions (SMS).
Passport GMID (Euromonitor)
is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
Sports Business Research Network focuses on the sporting goods and sports marketing industry.
STR HOST: US Hotel Operating Statistics Study 2012 (STR)
You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.
Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.
Market Research Reports Resources by Subject:
A - Z (Index)
Sport & Recreation Management
Other Types of Information:
Articles (from journals)
Articles (from magazines)
Articles and Festschriften
Audio (Music, Spoken word , etc.)
Books / Book Chapters
Current News / Controversies
Help / Research Guides
Maps and Atlases
Other Music Resources
Polls / Surveys
Reports & Proceedings
Scores and Sheet Music
Statistics & Datasets
Style Manuals & Citation Management Tools
Tests and Test Information
Research Resources Home
Ask a Librarian for Help
Questions? Contact the Public Services Desk
Memorial Hall - ETMC
Electronic Resources Terms & Conditions
JMU Privacy Statement
This page may be monitored with Google Analytics.