Skip to content

James Madison University
Libraries

Hours, Contacts & Maps
Research Databases & Resources
Research Resources Home > Showing all 13 Market Research Reports resources
Market Research Reports Resources (all)
Resource Thumbnail Icon
Ad Age DataCenter
Ad Age DataCenter includes profiles of top advertisers, media, and agencies.  Also includes job data, advertising spending, award winners, and agency family trees.  [more info]
Campus/Remote
Resource Thumbnail Icon
Advertising Age
Get the latest information and news on marketing, media, and advertising agencies.  Be sure to click on the DataCenter link for in-depth data!  [more info]
Campus/Remote
Resource Thumbnail Icon
Business Guides (JMU Libraries)
Selected resources for business researchers at JMU.  [more info]
Resource Thumbnail Icon
Business Source Complete (EBSCO)
Indexing and full text for periodicals and news sources covering all aspects of business.  [more info]
Campus/Remote
Resource Thumbnail Icon
COB 300 Guides (JMU Libraries)
Selected resources to support COB 300 business plan research.  [more info]
Internet
Resource Thumbnail Icon
Gartner
Note: You will be asked to enter your JMU eID and password. Once you sign in with eid/password, please do NOT create an individual user account.  Contains full text Gartner Group research documents on information technology management.  [more info]
Campus/Remote
Resource Thumbnail Icon
HOST: US Hotel Operating Statistics Study (STR)
You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.  [more info]
Campus/Remote
Resource Thumbnail Icon
IBISWorld
IBISWorld is a collection of Industry Market Research reports of over 700 United States industries. Now includes access to US Specialized Industry Reports.  [more info]
Campus/Remote
Resource Thumbnail Icon
Local Market Audience Analyst (SRDS)
Best viewed using Internet Explorer. The LMAA link is located in the left hand column on the next page under "Other SRDS Services."
Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports. Click here for tutorial.  [more info]
Campus/Remote
Resource Thumbnail Icon
Mergent Horizon (Mergent)
Mergent Horizon allows users to find, filter and organize information about companies and industries...  [more info]
Campus/Remote
Resource Thumbnail Icon
Mintel Oxygen
Mintel Oxygen is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets...  [more info]
Campus/Remote
Resource Thumbnail Icon
Passport GMID (Euromonitor)
Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.  [more info]
Campus/Remote
Resource Thumbnail Icon
SBRnet
Sports Business Research Network focuses on the sporting goods and sports marketing industry.  
Sports Fan Market survey results are being posted around the site. Please view the Market Summary section for each sports category for survey data.  [more info]
Campus/Remote
  
Contact Us | Contact Webmaster | Giving to JMU Libraries | Staff Directory | Working at JMU Libraries


©2012 | Electronic Resources Terms & Conditions | JMU Privacy Statement
This page may be monitored with Google Analytics.

James Madison University logo
Libraries and Educational Technologies logo