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Ad Age DataCenter
Ad Age DataCenter includes profiles of top advertisers, media, and agencies. Also includes job data, advertising spending, award winners, and agency family trees.
Get the latest information and news on marketing, media, and advertising agencies.
Be sure to click on the
DataCenter link for in-depth data!
Business Guides (JMU Libraries)
Selected resources for business researchers at JMU.
Business Source Complete (EBSCO)
Indexing and full text for periodicals and news sources covering all aspects of business.
COB 300 Guides (JMU Libraries)
Selected resources to support COB 300 business plan research.
You will be asked to enter your JMU eID and password. Once you sign in with eid/password, please do NOT create an individual user account.
Contains full text Gartner Group research documents on information technology management.
HOST: US Hotel Operating Statistics Study (STR)
You will be asked to log in with your JMU eid and password.
STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.
IBISWorld is a collection of Industry Market Research reports of over 700 United States industries. Now includes access to US Specialized Industry Reports.
Local Market Audience Analyst (SRDS)
The LMAA link is located in the left hand column on the next page under "Other SRDS Services."
Local Market Audience Analyst is a consumer market research tool that provides demographic, segmentation, and targeting data for media planners and consumer marketers. Users are able to create market profile, lifestyle analysis, demographic, and PRIZM reports.
Click here for tutorial.
Mergent Horizon (Mergent)
Now incorporated in the Mergent Online platform. Please use the
Mergent Online link
for this resource.
Mergent Horizon allows users to find, filter and organize information about companies and industries...
Mintel Oxygen is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets...
Passport GMID (Euromonitor)
is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
Sports Business Research Network focuses on the sporting goods and sports marketing industry.
SRDS provides data to find and evaluate a variety of advertising media, including radio, TV, newspaper, magazine, and high-traffic websites. Find basic information, estimated audience size or circulation, targeting data, and advertising rates.
Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.
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Sport & Recreation Management
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