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Corporate Communication
This guide supports the Corporate Communication program within SMAD as well as general researchers. Corporate Communication includes communicating within an organization as well as external advertising, public relations, brand management and crisis communication. Learn more about SMAD's Corporate Communication concentration.
Reference Information
Encyclopedia of Public Relations (Carrier REF HD59 .E48 2005 and online)
Wide ranging entries on concepts, case studies and people.
Lesly’s Handbook of Public Relations and Communication (Carrier REF HM 263 .L472 1998)
Systematic discussion of all aspects of public relations, including corporate communications.
National Directory of Corporate Public Affairs (Carrier REF HD59 .N24 2003)
Officers in public affairs and corporate communications offices at large U.S. companies.
O’Dwyer’s Directory of Corporate Communication (Carrier REF HD 59 .O35a)
Corporate communications offices at companies, associations, embassies and federal governments agencies.
PR News Casebook (Carrier REF HM 263 .P657 1993)
Over 1,000 case studies from 1945 to 1991 described in detail.
Books
JMU Libraries has many books about corporation communication scattered throughout the collection.To get you started, here are a few possible subject headings to search in LEO and the shelf areas to browse.
| Search in LEO | Browse by Call Numbers |
Carrier HD 30.3 |
|
Carrier HD 49 |
|
Carrier HD 59 Carrier HM 263 |
|
Carrier HF 5718-5734 |
|
Carrier HF 5415-5415.5 |
|
Carrier HF 5800-6182 |
|
ECL NC 997-1003 |
|
Carrier PN 160-162 |
|
Carrier PN 4699-5650 |
|
Carrier KF 2971-3193 Carrier Z 551-656 |
Journal and Magazine Articles
Research Databases for Corporate Communication
Periodical Locator
Browse any of the following journals and magazines for articles about corporate communication. This list is not comprehensive.
If you have a specific title in mind that is not listed here, search Periodical Locator to locate it at JMU.
Legal Research
New Media Law (SMAD 330)
Guide for researching new media and multimedia law cases and topics.
Mass Communication Law (SMAD 370)
Guide for researching mass communication law cases and topics.
Legal Abbreviations & References
Cheat sheet for interpreting legal citations and abbreviations.
Production Resources: Software Help
Finding Software Manuals
JMU Libraries has a large collection of books about specific software, both on the shelves and online. Find all the relevant titles by searching within JMU Library Catalog with the name of the software or the programming language or technique as a subject. Look toward the top of your results for the option to sort by the most recent first.
Subject search: Cascading Style Sheets
Subject search: Dreamweaver (computer file)
Safari Tech Books Online is a fully-searchable e-reference library that houses a vast collection of technical books from industry-leading publishers. These titles include software manuals as well as books about publication design. These titles are included in JMU Library Catalog.
Web-based tutorials for more than 110 software applications including Dreamweaver, Fireworks, Flash, Photoshop and many more.
Related Subject Guides
- Communication Studies Guide
- Marketing: Business Guide
- Print Journalism: SMAD Guide
- Technical Communication
This page last reviewed by Jennifer Keach on 07/14/2009
