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Subject Guides > Media Arts & Design

Corporate Communication

This guide supports the Corporate Communication program within SMAD as well as general researchers. Corporate Communication includes communicating within an organization as well as external advertising, public relations, brand management and crisis communication. Learn more about SMAD's Corporate Communication concentration.

Reference Information

Encyclopedia of Public Relations (Carrier REF HD59 .E48 2005 and online)

Wide ranging entries on concepts, case studies and people.

Lesly’s Handbook of Public Relations and Communication (Carrier REF HM 263 .L472 1998)

Systematic discussion of all aspects of public relations, including corporate communications.

National Directory of Corporate Public Affairs (Carrier REF HD59 .N24 2003)

Officers in public affairs and corporate communications offices at large U.S. companies.

O’Dwyer’s Directory of Corporate Communication  (Carrier REF HD 59 .O35a)

Corporate communications offices at companies, associations, embassies and federal governments agencies.

PR News Casebook (Carrier REF HM 263 .P657 1993)

Over 1,000 case studies from 1945 to 1991 described in detail.



JMU Libraries has many books about corporation communication scattered throughout the collection.To get you started, here are a few possible subject headings to search in LEO and the shelf areas to browse.


Search in LEO

Browse by Call Numbers

Communication in Organizations

Communication in Management

Carrier HD 30.3
Carrier HD 49

Public Relations

Corporate Image

Carrier HD 59

Carrier HM 263

Carrier HF 5718-5734
Carrier HF 5415-5415.5
Carrier HF 5800-6182

Commercial Art

Graphic Design Typography

ECL NC 997-1003

Authorship Style Manuals


Carrier PN 160-162



Carrier PN 4699-5650


Intellectual Property

Carrier KF 2971-3193

Carrier Z 551-656


Journal and Magazine Articles

Research Databases for Corporate Communication

This index is great for finding articles about the business side of media.
Coverage: 1960 - present
Article index with some full text in the fields of communication and mass media studies.
Coverage: 1915 - Present
Indexing and full text for periodicals and news sources covering all aspects of business.
Coverage: 1886 - present

More Research Databases...

Periodical Locator

Browse any of the following journals and magazines for articles about corporate communication. This list is not comprehensive.

Advertising Age

Business Communication Quarterly

Business Communications Review

Communication World

Communications News

Corporate Communications

Corporate Reputation Review

Journal of Advertising Research

Journal of Applied Communication Research

Journal of Business Communication

Journal of Communication Management

Journal of Marketing Communications

Journal of Public Relations Research

Management Communication Quarterly


Public Relations Quarterly

Public Relations Review

Strategic Communication Management

If you have a specific title in mind that is not listed here, search Periodical Locator to locate it at JMU.


Legal Research

New Media Law (SMAD 330)

Guide for researching new media and multimedia law cases and topics.

Mass Communication Law (SMAD 370)
Guide for researching mass communication law cases and topics.


Legal Abbreviations & References
Cheat sheet for interpreting legal citations and abbreviations.


Production Resources: Software Help

Finding Software Manuals

JMU Libraries has a large collection of books about specific software, both on the shelves and online. Find all the relevant titles by searching within JMU Library Catalog with the name of the software or the programming language or technique as a subject. Look toward the top of your results for the option to sort by the most recent first.

Subject search:  Cascading Style Sheets

Subject search:  Dreamweaver (computer file)


Safari Tech Books

Safari Tech Books Online is a fully-searchable e-reference library that houses a vast collection of technical books from industry-leading publishers. These titles include software manuals as well as books about publication design. These titles are included in JMU Library Catalog.

Atomic Learning

Web-based tutorials for more than 110 software applications including Dreamweaver, Fireworks, Flash, Photoshop and many more.


Related Subject Guides


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This page last reviewed by Jennifer Keach on  07/14/2009
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Last updated: Wednesday, August 29, 2012

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