Business Resources with Market Research Reports

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Advertising Age

Get the latest information and news on marketing, media, and advertising agencies. Be sure to click on the DataCenter link for in-depth data!
Note: Some content may be outside the JMU subscription. JMU users may be restricted from some content in the DataCenter. Please click [more info] for details. [more info]
Location: Campus/Remote

Business Guides (JMU Libraries)

Selected resources for business researchers at JMU. [more info]

COB 300 Guides (JMU Libraries)

Selected resources to support COB 300 business plan research. [more info]
Location: Internet

Gartner

Note: You will be asked to enter your JMU eID and password. Once you sign in with eid/password, please do NOT create an individual user account. Contains full text Gartner Group research documents on information technology management. [more info]
Location: Campus/Remote

IBISWorld

Complimentary access to US Business Environment Profiles available until August 2017. In-depth market research reports for more than 700 industries. [more info]
Location: Campus/Remote

Nielson Segmentation & Market Solutions (SRDS)

The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst. Click here to view changes to report naming.
Create demographic and market segmentation reports with Nielsen Segmentation & Market Solutions (SMS). [more info]
Location: Campus/Remote

Passport GMID (Euromonitor)

Passport GMID is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password. [more info]
Location: Campus/Remote

SBRnet

Sports Business Research Network focuses on the sporting goods and sports marketing industry. [more info]
Location: Campus/Remote

Warc

Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research. [more info]
Location: Internet

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