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Get the latest information and news on marketing, media, and advertising agencies.
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Business Guides (JMU Libraries)
Selected resources for business researchers at JMU.
Business Source Complete (EBSCO)
Indexing and full text for periodicals and news sources covering all aspects of business.
COB 300 Guides (JMU Libraries)
Selected resources to support COB 300 business plan research.
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Contains full text Gartner Group research documents on information technology management.
Complimentary access to US Business Environment Profiles available until August 2017.
IBISWorld is a collection of Industry Market Research reports of over 700 United States industries. Expanded content includes Key Industry Financial Ratios in the NAICS Reports section.
Mintel Academic is a comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
Nielson Segmentation & Market Solutions (SRDS)
The SMS link is located in the left hand column on the next page under Other SRDS Services.
Formerly known as Local Market Audience Analyst.
to view changes to report naming.
Create demographic and market segmentation reports with Nielsen Segmentation & Market Solutions (SMS).
Passport GMID (Euromonitor)
is an online market research tool containing global information on consumer spending, industry information, country profiles, and much more.
Users will be asked to login with their JMU eid and password.
Sports Business Research Network focuses on the sporting goods and sports marketing industry.
STR HOST: US Hotel Operating Statistics Study 2012 (STR)
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STR's HOST report provides a recap of US hotel performance data, industry revenues and expenses.
Includes destination reports, HOST studies, forecasts, pipeline reports, property reports and more.
Warc offers advertising best practices, evidence, and insights from the world's leading brands. Warc also provides access to leading journals, including Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research.
Market Research Reports Resources by Subject:
A - Z (Index)
Sport & Recreation Management
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