Zeno Bakery Postcard, 1937

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Summary Information

Repository:
Special Collections, Carrier Library, James Madison University
Title:
Zeno Bakery Postcard
Collection No.:
SC 0023
Date:
1937
Extent:
1 legal folder, .08 Cubic Feet
Language of the Material:
English
Abstract:
The Zeno Bakery Postcard, 1937, portrays Jimmie Packard, an African-American baker in a white chef's coat and baker's hat, as "Zeno's Singing Baker." The postcard, dated February 24, 1937, is addressed to Mrs. Pearl Allen of South Vernon, Massachusetts.

Preferred Citation

[identification of item], [box #, folder #], Zeno Bakery Postcard, 1937, SC 0023, Special Collections, Carrier Library, James Madison University, Harrisonburg, VA.

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Bio/Historical Note

Zeno Bakery was owned and operated by Edward Zeno in Bellows Falls, Vermont from the 1930s to 1945. The bakery featured its "singing baker," Jimmie Packard, as an attraction. The bakery was in operation until Zeno's death on September 10, 1945. There were various court cases surrounding the bakery, most involving "adulteration of bakery products," which constitutes having ingredients which were deemed impure.

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Scope and Content

The Zeno Bakery Postcard, 1937, portrays Jimmie Packard, an African-American baker in a white chef's coat and baker's hat, as "Zeno's Singing Baker." Packard is sitting on a stool with an acoustic guitar. He is featured with a grand piano and a microphone. The front of the postcard is inscribed with the following message: "Sincerely Zeno's Singing Baker Jimmie Packard."

The back of the postcard features lyrics to the Zeno's Bakery theme song, set to the tune of "Little Brown Jug." The postcard, dated February 24, 1937, is addressed to Mrs. Pearl Allen of South Vernon, Massachusetts. The postal location stamp indicates an origination of Bellows Falls, Vermont.

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Arrangement

The postcard is housed in one legal folder.

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Administrative Information

Access Restrictions

Collection open to research. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.

Use Restrictions

The copyright interests in this collection have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).

Acquisition Information

Special Collections acquired this item at auction from Cohasco, Inc. in January 2016.

Location

Special Collections, Carrier Library, James Madison University

880 Madison DriveMSC 1704Harrisonburg, Virginia 22807library-special@jmu.eduURL: https://www.lib.jmu.edu/special/

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Index Terms

Genre and Form

  • Photographic postcards

Subject

  • Postcards -- United States -- 20th century

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Bibliography

"Zeno Information Wanted." Ancestry.com Message Boards. Accessed November 10, 2016. http://boards.ancestry.com/thread.aspx?mv=flat&m=77&p=surnames.zeno.

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Collection Inventory

Title/Description Instances
Zeno Bakery Postcard, 1937 box 1 folder 1