Our Colors

JMU Libraries Colors

The JMU Libraries brand colors correspond to the JMU brand colors.


In 2021, University Marketing & Communications updated the color advice in their brand guide to reflect a change. Marigold is no longer allowed to be used with purple, even as part of “Being the Change” branding. Its use is mainly restricted to the Unleashed campaign in Advancement and Call to Action buttons on the JMU website. Instead, use one of the approved shades of gold, white, gray, or light purple.