- Brand Guide Home
- Visual Brand
- Web Guidelines
- Writing Guidelines
- Guiding Statements
According to JMU’s University Communications and Marketing department, “Brands must connect with organizational mission, vision and values to be authentic and provide utility to the organization.”
See our JMU Libraries Guiding Statements page for our mission, vision, values, and our statement of aspirational culture.
More information on our strategic direction as an organization can be found on our Strategic Priorities page.