JMU Libraries Brand Guide

What is the JMU Libraries Brand Guide?

This guide is for all JMU Libraries employees and anyone who will publicly represent the Libraries with its official marks and standards.

Where did it come from?

This guide is heavily based on the JMU Brand Guide. The information in it derives from work completed by the Libraries’ Branding Task Force, Positioning Statement Task Force, Dean’s Council, and the Libraries’ Communications & Outreach department, led by Kristen Shuyler. This work is licensed under a Creative Commons Attribution 4.0 International License.


Please contact Emily Blake ( with any suggestions or questions about this guide.