Headings & Text
- Brand Guide Home
- Visual Brand
- Web Guidelines
- Writing Guidelines
- Guiding Statements
- H1 is reserved for the page title and is meant to be used only once.
- In WordPress, use H2 for main headings and H3 for subheadings.
- In LibGuides, use H3 for main headings, and H4 for subheadings.
- Use the default font size and style for headings.
- Headings should be short, specific, clear, and address only one goal.
- Headings should be written in Title Case.
- Do NOT make body text/paragraph text look like headings.
- Do NOT hyperlink headings (or highlight when anchoring text).
- When possible, headings should reflect the purpose that drives the user to seek the content being presented, in simple terms they would use. Ex: Don’t say “Expand Your Network” when you can just say “Networking.”
Body text is the main text of a page. For body text,
- Use 16pt font Arial.
- Use bold for emphasis.
- Use default color only.
- Use italics for distinctions or new terms.
- Do not use headings for emphasis or drawing attention to specific body text.
- Do not underline text. Underlined text can be mistaken for hyperlinks.
- Do not use ALL CAPS.
- Sentences should be followed by a single space, not a double space.
- Use bullets or numbers when creating lists.
- Avoid duplicating long form content on multiple pages if we can provide the content on one page and link to it from other locations.