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Headings & Text

Headings

  • H1 is reserved for the page title and should only be used once.
  • H2 through H6 headings should accurately represent the content’s organizational structure, not the visual preference of the content author.
  • Use the default font size and style for headings.
  • Headings should be short, specific, clear, and address only one goal.
  • Headings should be written in Title Case.
  • Headings should only be followed by a colon when there is a compelling reason to do so.
  • Do NOT make body text/paragraph text look like headings.
  • Do NOT hyperlink headings (or highlight when anchoring text).
  • When possible, headings should reflect the purpose that drives the user to seek the content being presented, in simple terms they would use. Ex: Don’t say “Expand Your Network” when you can just say “Networking.”

Body Text

Body text is the main text of a page. For body text,

  • Use default font size (at least 16px), font family (Arial), and color.  
  • Use bold for emphasis. 
  • Use italics for distinctions or new terms.
  • Do not use headings for emphasis or drawing attention to specific body text.
  • Do not underline text. Underlined text can be mistaken for hyperlinks.
  • Do not use ALL CAPS.
  • Sentences should be followed by a single space, not a double space.
  • Use bullets or numbers when creating lists.
  • Avoid duplicating long form content on multiple pages if we can provide the content on one page and link to it from other locations.